Last Updated: December 3, 2025
The Rolls Royce Sweptail is the most expensive new car ever commissioned, built for a mysterious billionaire over four years at a cost of $13 million.
Disclaimer: This article is for informational and entertainment purposes only. All pricing information, specifications, and ownership details are based on publicly available reports and industry sources as of the publication date. Rolls-Royce Motor Cars does not publicly disclose detailed information about coachbuilt commissions or client identities. The Rolls Royce Sweptail price in India is an estimate based on typical luxury car import duties and taxes. This article is not financial or purchasing advice.
| Quick Stats: Rolls Royce Sweptail |
|---|
| Debut Year: 2017 |
| Production Time: 4 years (2013-2017) |
| Price: $13 million USD |
| Units Produced: 1 (one-off commission) |
| Body Style: 2-door coupe |
| Engine: 6.75L V12 (453 hp) |
| Inspiration: 1920s-1930s racing yachts & Rolls-Royce classics |
| Debut Location: Villa d’Este, Italy |
| Owner: Anonymous billionaire (rumored Middle Eastern or European) |
What Exactly Is the Rolls Royce Sweptail?
The Rolls Royce Sweptail is what happens when coachbuilding—the ancient art of custom car creation—meets 21st-century engineering. Think of it as automotive haute couture. Just as a billionaire might commission a custom Hermès bag or a bespoke Savile Row suit, this mystery client wanted a car that reflected their personal taste, not something mass-produced.
The Sweptail Rolls Royce was inspired by the owner’s love for classic Rolls-Royce models from the 1920s and 1930s, particularly those sleek, elongated designs that screamed elegance and speed. But there was another influence: luxury yachts. The owner was apparently a serious yacht enthusiast, and they wanted their car to capture that same sweeping, streamlined aesthetic.
Rolls-Royce hadn’t done a full-scale coachbuilt project like this in decades. The RR Sweptail marked a return to the brand’s earliest days when wealthy patrons would commission entirely unique vehicles tailored to their exact specifications.

The Eye-Watering Rolls Royce Sweptail Price
Let’s talk numbers. The Rolls Royce Sweptail price was reported at approximately $13 million USD when it was unveiled in 2017. That figure made it the most expensive new car ever sold at the time—yes, even pricier than limited-edition hypercars from Bugatti, Pagani, or Koenigsegg.
Rolls Royce Sweptail Price Breakdown
| Component | Estimated Cost Factor |
|---|---|
| Custom coachwork & bodywork | $4-5 million |
| Interior bespoke craftsmanship | $2-3 million |
| Engineering & R&D (4 years) | $3-4 million |
| Premium materials (wood, leather, glass) | $1-2 million |
| Rolls-Royce brand prestige markup | $1-2 million |
Now, if you’re wondering about the Rolls Royce Sweptail price in India or the Rolls-Royce Sweptail price India scenario, it would easily cross ₹100 crores (over $12-15 million) after import duties, taxes, and registration. India’s luxury car taxes are notoriously high, sometimes adding 100-150% to the base price. So, if anyone in India wanted a similar creation, they’d be looking at an astronomical figure.
The Sweptail price wasn’t just about materials and labor. It was about exclusivity, time, and the sheer audacity of creating something that had never existed before. Four years of collaboration between the client and Rolls-Royce’s design team doesn’t come cheap.
Who Owns the Rolls Royce Sweptail?
This is where the mystery deepens. The Rolls Royce Sweptail owner remains officially anonymous. Rolls-Royce has a long-standing tradition of protecting their clients’ privacy, especially when those clients are ultra-high-net-worth individuals who prefer to stay out of the spotlight.
However, automotive journalists and industry insiders have speculated endlessly. The most popular theories suggest the Rolls-Royce Sweptail owner is either:
- A Middle Eastern billionaire with a passion for yachts and classic cars
- A European industrialist or royalty with deep pockets and deeper privacy concerns
- A wealthy collector who already owns multiple bespoke Rolls-Royce vehicles
What we do know: the owner worked closely with Rolls-Royce designers for four years, providing feedback, making adjustments, and ensuring every detail matched their vision. This wasn’t a “here’s my credit card, surprise me” situation. The client was involved in every decision, from the color of the leather to the curvature of the rear glass.
Some rumors even circulated about a gold Rolls Royce Sweptail, but that’s likely confusion with other gold-plated luxury cars owned by Middle Eastern royalty. The actual Sweptail Rolls Royce features a stunning two-tone paint job: a deep royal blue on top and a lighter metallic blue below, separated by a sharp character line.
Why the Secrecy?
Wealthy car collectors often prefer anonymity for several reasons:
- Security concerns: Advertising ownership of a $13 million car invites unwanted attention
- Privacy culture: Ultra-wealthy individuals value discretion above publicity
- Tax and legal considerations: Some jurisdictions scrutinize high-value purchases
So, who owns Rolls Royce Sweptail? We may never know for certain—and that’s exactly how the owner (and Rolls-Royce) wants it.

The Breathtaking Rolls Royce Sweptail Interior
If the exterior is a yacht on wheels, the Rolls Royce Sweptail interior is a luxury penthouse condensed into a two-seater cabin. Every surface, every stitch, every piece of trim was custom-made.
Key Interior Features
| Feature | Description |
|---|---|
| Seating | 2-seater configuration (no rear seats) |
| Wood trim | Hand-polished Macassar Ebony and Paldao wood |
| Leather | Finest Tuscan leather in light Moccasin and Dark Spice |
| Center console | Champagne cooler with two crystal flutes |
| Dashboard | Clean, minimalist design inspired by yacht interiors |
| Panoramic roof | Fixed glass roof for natural light |
| Luggage shelf | Bespoke hat shelf behind seats (classic touch) |
The Rolls Royce Sweptail interior deliberately avoided modern digital clutter. Instead of multiple screens and buttons, the design team created a serene, analog-inspired cabin that felt timeless. The wood veneers were sourced from sustainable forests and took hundreds of hours to polish and fit perfectly.
One of the most charming details? The center console houses a champagne cooler with two crystal glasses, allowing the owner and their guest to enjoy bubbly while parked at a scenic overlook. The Sweptail Rolls Royce wasn’t built for racing or track days—it was built for leisurely cruising and savoring life’s finer moments.
Design Philosophy: When Yachts Meet Automobiles
The Rolls-Royce Sweptail car is often described as a “yacht on wheels,” and that’s no accident. The owner’s love for classic racing yachts heavily influenced the design. The car’s silhouette features:
- Sweeping “boattail” rear: The back of the car tapers dramatically, mimicking the stern of a luxury yacht
- Long hood and short overhangs: Classic grand tourer proportions
- Minimalist front grille: Smaller than typical Rolls-Royce grilles, for a sleeker look
- Flush glass surfaces: The panoramic glass roof flows seamlessly into the rear screen
The RR Sweptail also pays homage to legendary Rolls-Royce models like the Phantom I and II from the 1920s, which featured similar elongated, elegant lines. But this isn’t a retro pastiche—it’s a modern reinterpretation that uses contemporary materials and technology.
The two-tone blue paint scheme was inspired by ocean waves, while the interior wood tones recall the teak decks of classic yachts. Even the champagne cooler is a yacht tradition, where owners and guests toast the sunset while anchored in a Mediterranean harbor.
The 4-Year Journey: From Sketch to Reality
Creating the Sweptail by Rolls Royce wasn’t a quick process. Here’s a rough timeline:
- 2013: Initial client consultation and concept sketches
- 2014-2015: Design refinement, materials selection, engineering feasibility studies
- 2016: Prototype construction, testing, adjustments
- Early 2017: Final assembly, finishing touches
- May 2017: Public debut at Villa d’Este, Italy
The Rolls-Royce design team had to balance the client’s vision with engineering realities. For example, creating the dramatically tapered rear required custom bodywork that wouldn’t compromise structural integrity or aerodynamics. The panoramic glass roof needed to meet safety standards while maintaining that sleek, uninterrupted profile.
Every component—from the Spirit of Ecstasy hood ornament to the exhaust tips—was either custom-made or heavily modified. The Sweptail Rolls Royce price reflects this painstaking attention to detail and the sheer number of man-hours invested.
How Does It Compare to Other Expensive Cars?
The RR Sweptail price of $13 million placed it at the top of the new car price hierarchy in 2017. Here’s how it stacked up against other ultra-luxury contenders:
| Car Model | Price (USD) | Units Produced | Type |
|---|---|---|---|
| Rolls Royce Sweptail | $13 million | 1 | Custom coachbuilt |
| Bugatti La Voiture Noire | $18.7 million | 1 | Hypercar |
| Pagani Zonda HP Barchetta | $17.5 million | 3 | Hypercar |
| Rolls-Royce Boat Tail (2021) | $28 million | 3 | Custom coachbuilt |
| Mercedes-Maybach Exelero | $8 million | 1 | Concept/One-off |
Since the Sweptail Rolls Royce debuted, Rolls-Royce has continued the coachbuilt tradition with the even more expensive Boat Tail series (starting at $28 million). But the Rolls Royce Sweptail remains iconic as the car that reintroduced coachbuilding to the modern era.

Can You Buy a Rolls Royce Sweptail?
Short answer: No.
The Rolls-Royce Sweptail car is a one-off creation. There’s only one in existence, and it’s owned by the mysterious client who commissioned it. Rolls-Royce doesn’t have plans to build replicas or additional units.
However, if you’re inspired by the Sweptail price and want your own coachbuilt Rolls-Royce, you can approach their Bespoke Coachbuild division. Be prepared to:
- Have a budget exceeding $10 million
- Commit to 3-5 years of development
- Work closely with designers and engineers
- Provide extremely detailed specifications
The Rolls Royce Sweptail price in India scenario would apply similarly—any coachbuilt project would face massive import duties and taxes, potentially doubling the final cost.
Expert Insights & Industry Impact
Automotive Design Perspective:
The Rolls Royce Sweptail proved that traditional coachbuilding could thrive in the 21st century. According to industry analysts, the car’s success emboldened luxury brands to offer ultra-bespoke programs. Ferrari, Bugatti, and even Aston Martin have since expanded their customization options.
Market Impact:
The Sweptail Rolls Royce set a precedent for pricing and exclusivity. Before 2017, few believed a new car could command $13 million. Now, coachbuilt vehicles routinely exceed that figure, with the Rolls-Royce Boat Tail nearly tripling the Sweptail price.
Craftsmanship Revival:
The RR Sweptail reminded the world that true luxury isn’t about horsepower or 0-60 times—it’s about artistry, exclusivity, and personal expression. The car’s debut sparked renewed interest in bespoke craftsmanship across multiple luxury industries.
Conclusion: The Legacy of the Rolls Royce Sweptail
The Rolls Royce Sweptail isn’t just a car—it’s a statement. A statement that in an age of mass production and assembly lines, true individuality still exists. A statement that craftsmanship, patience, and vision can create something genuinely unique. A statement that some people value exclusivity and artistry above all else.
The Rolls Royce Sweptail price of $13 million might seem outrageous, but to the Rolls-Royce Sweptail owner, it represented four years of collaboration, countless hours of hand-finishing, and the realization of a dream. The Sweptail Rolls Royce proved that coachbuilding—an art form dating back to horse-drawn carriages—could flourish in the modern era.
Whether you’re fascinated by the Rolls Royce Sweptail interior, curious about the Sweptail price, or simply awed by the concept of a $13 million car, one thing is clear: the Rolls-Royce Sweptail car will be remembered as a turning point in automotive history. It paved the way for even more extravagant coachbuilt projects and reminded us that when it comes to luxury, there’s truly no limit.
FAQs About the Rolls Royce Sweptail
1. What is the exact Rolls Royce Sweptail price?
The Rolls Royce Sweptail price was approximately $13 million USD when it debuted in 2017. This made it the most expensive new car ever sold at the time. The Sweptail price reflected four years of custom development, hand-crafted materials, and the exclusivity of being a one-off creation.
2. Who owns the Rolls Royce Sweptail?
The Rolls Royce Sweptail owner remains officially anonymous. Rolls-Royce protects client privacy rigorously. Industry speculation suggests the owner is a Middle Eastern or European billionaire with a passion for yachts and classic cars. The mystery surrounding who owns Rolls Royce Sweptail only adds to the car’s mystique.
3. How many Rolls Royce Sweptail cars exist?
Only one Rolls-Royce Sweptail car exists. It was a bespoke commission for a single client and will never be replicated. However, Rolls-Royce has since created other coachbuilt models like the Boat Tail, continuing the tradition of one-off luxury vehicles.
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